Marketing Manager Resume Example (2026)

A complete marketing manager resume example. Marketing resumes fail when they list channels instead of results; this one reports pipeline, CAC and revenue — the numbers the hiring CMO actually manages. Open it in the editor, swap in your own campaigns, and export a PDF.

Why this marketing manager resume works

• Every campaign bullet ends in pipeline, revenue or CAC — not impressions
• Budget ownership is explicit, which is what separates manager from coordinator
• Channel breadth shows without a buzzword wall: paid, lifecycle, content, events each appear once with a result
• Team leadership is quantified — headcount, and what the team shipped
• A warm but conventional layout that parses cleanly

Rachel Osei — Marketing Manager

rachel.osei@email.com · +1 (404) 555-0139 · linkedin.com/in/rachelosei

Summary

• Marketing manager with 7 years in B2B SaaS demand generation. Grew qualified pipeline 68% year over year on a $1.4M budget, cut blended CAC by 22%, and built the lifecycle programme that now sources a third of expansion revenue.

Experience

• Marketing Manager — Fieldstone Software (Jan 2023 – Present)
• Owned a $1.4M demand generation budget across paid, content and events, growing qualified pipeline 68% year over year while cutting blended CAC 22%
• Built the lifecycle email programme from scratch — 14 automated journeys in HubSpot — now sourcing 31% of expansion revenue
• Launched the customer webinar series that became the second-highest converting channel, producing 240 opportunities in its first year
• Managed a team of 3 specialists, promoting two, and established the weekly experiment review that ships 6 tests a month
• Digital Marketing Specialist — Brightgrove Analytics (Apr 2019 – Dec 2022)
• Grew organic traffic from 18K to 75K monthly sessions in two years through a keyword-led content programme of 90 articles
• Restructured paid search accounts, cutting cost per qualified lead from $310 to $185 across a $40K monthly spend
• Ran the rebrand launch campaign that delivered 1,900 signups in six weeks, 40% above target

Projects

• Attribution model rebuild (2024)
• Led the switch from last-touch to position-based attribution with revenue ops, reallocating 20% of paid budget and adding an estimated $400K in annual pipeline at flat spend

Education

• B.B.A. Marketing — Georgia State University (2013 – 2017), GPA 3.6/4.0

Skills

• Demand Generation, Lifecycle Marketing, Paid Search, Paid Social, SEO, Content Strategy, Marketing Analytics, HubSpot, Salesforce, Google Analytics, A/B Testing, Budget Management, Team Leadership

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